Building Your Site through Article Submission

At first, it might seem counter intuitive to build the reputation and popularity of your site by posting articles on other sites. However, if done correctly, by using submissions on sites to promote or intrigue viewers in your site, you will find that you are providing yourself with free advertising for your own site. This can be very helpful in establishing an online presence, especially for beginning webmasters.

Increase You Search Results

Having your site linked in multiple ways will greatly increase your rankings in search engines such as Google and Yahoo. By having your site spread over multiple areas and links leading back to your site, the percentage of viewers who will stumble across your site will also increase. Essentially, having your site linked through articles that you have written on other sites provides a constant flow of advertising.

Link To Sites That Are Similar To Yours

It is not only important to increase your ranking by getting your link out to as many sites as possible, but it is especially important to have your site linked to other sites of the same topic and nature. This will provide an easy progression for viewers. If you are able to link to more well known sites this will prove to be even more valuable in creating momentum for your new site.

Promote Yourself

When writing an article to put on other sites, don’t be afraid to pat yourself on the back. Although this may seem like grand standing, if you are not proud of your site, why would anyone want to check it out? Do not feel bad about promoting your own website, especially if you are trying to use it to make money through AdSense or another type of internet moneymaking venture. Writing great articles that will link your site to the article that you have posted on another site is a great way to ensure that you are effectively promoting yourself.

Have Something Of Interest To Promote

If you are going to be writing articles to draw people to your website, do not disappoint them. Going through all of the trouble to provide articles to other websites so that you can promote your own website will be wasted if viewers do not return to your website. You can make sure that this doesn’t happen by providing great content. Whether it be keyword based or otherwise, make sure that there is something that will stand out in the viewers mind. This can even be something as simple as number of keywords that are relevant on the page. Regardless of how you choose to provide information, it is important that you have something to keep viewers coming back once you draw them in.

Use Keywords In Your Articles

One tried and true method of making sure that the viewer followers your article back to your site is to write relevant articles. Writing what you know will ensure that you provide quality work and that your work is able to be easily traced. Stick with articles that are themed after the keywords in your website. This will provide and easy transition from your article on another site, to the keywords on your webpage.

By carefully crafting articles, it is very possible for you, as a beginning webmaster, to establish enough links that you will essentially have free advertising across the web. By keeping a few things in mind, such as keyword relevance and linking to similar sites, you will ensure that the pathway from the location of your article to your actual website is easy and worthwhile.

Internet Marketing Strategy Sample – The Best Way to an Online Marketing Massive Action Blueprint!

Where can you go to find a legitimate Internet Marketing Strategy sample? As most of us are keenly aware, it is hugely important that you have a specific plan of action in place that will allow you to move in a logical and productive direction toward your goals. So if you are looking for a really effective Internet Marketing Strategy sample then the following is a excellent template to help you create a clear and more helpful road map to quickly reach your online goals.

Internet Marketing Strategy Sample: A 3 Month Massive Action Plan to Get Your Online Marketing Up and Running Fast!

1- First Day- Internet Marketing School: My first and possibly most important suggestion for anyone trying to market online seriously, is that you get enrolled in a legitimate Online Marketing School and commit to taking all training sessions that you have available to you so that you can remain in the loop and stay on top of the trends in this quickly moving industry.

2- First Week- Your Fast Start: Another important part of my Internet Marketing Strategy sample that should not be missed is to get connected with a program that also has the means for getting all of your online accounts and networks set up and established quickly so that you can start focusing on more important traffic-driving and money-making online marketing campaigns.

3- First Week and Month- Getting Started: Start learning the basics to online marketing and marketing strategy internet techniques including the massively important but often overlooked secret to true internet marketing success which is Keyword Research. Decide if you want to commit to any paid strategies or stick with the free online marketing methods which can be just as if not more effective for driving qualified customers to your websites and then use targeted keywords and long-tail keyword phrases to ensure that your marketing campaigns will be effective and rank high in the search engines!

4- First Three Months- Moving Forward: As you continue mapping out and personalizing your Internet Marketing Strategy sample, you should by now have in mind which Online marketing strategies and techniques will best suit you and your abilities, whether that be article marketing, video marketing, blogging, social media networking or any of the other various methods that will be taught in your online marketing school and then, with a specific keyword in mind, commit to producing one or two new articles or videos each day.

5- Month Three and Beyond- Keep Going and Never Quit!: Continue moving through Your Internet Marketing Strategy Sample by committing to not only watching and learning with your Online training sessions but also making sure that you are doing at least one or two income-producing activities every day. Keep going and never, ever quit. Don’t let minor mishaps or negative people stand in your way. The only person who can make sure that your business will succeed online is You!

So, keep in mind that when marketing online, while it is an industry that can allow for quite a bit of freedom and flexibility, you cannot afford to get lazy or you will not see a significant amount of results with your business. So be sure to stay disciplined and dedicate yourself to following the steps of your Internet marketing strategy sample and you’ll be sure to have an incredible massive action blueprint to help lead you to amazing online success!

Startup Home-Based Business Tips

Most can start a home based business. But there are some that succeed and some that fail. These simple steps of what you should do with your home based businessAny one can start a home based business, you are one of them. Will you succeed or will you fail? It really is just a choice that you make each and every day if you will succeed each and everyday. I will go through a few things you should have in your daily routine of making money in your home based business.What is your Why? Why are you here? What drives you? You need daily visualization of your goals and where you want to take your home based business. For most say that money is their reason why they have their business. Money is really just ink on paper. There are 3 resources to make money: mind, mouth, money. Take advantage of all the resources on the internet.Income producing activities, block time out each and every day to do only what will make you money. No Television, radio, or email. Get the most income producing activities done at the beginning of your day and start the day right.Personal Development- To achieve something you have never achieved before…you have to do something you have never before and think like you have never thought before. Challenge your beliefs, remove the dreams that are not getting you to where you want to be going. That simple. Everyday work on yourself to improve yourself everyday.Mastermind with other leaders. Discipline yourself by who you are spending your time with. Are you around others that inspire you to be a better person? Or are they constantly bringing you down. Discipline yourself with the books you read and the training you receive. It is not something you do when it feels good,you need to make this a daily discipline.Cultivating the Expectation of Leadership. How are you showing up as a leader? Not only to others that view your home based business but your friends, family, colleagues? They expect you to be the same kind of leader that you are. You can tell a lot about how they speak about others and their business.You need to understand you need to get your balance to get closer to your “WHY?” Apply yourself daily the same way you world at your old job of always showing up and trying your best. By doing so you will have the drive to accomplish your goals you set as a home based business owner.

Home-Based Business – Part Two in a Series – Choosing A Home-Based Business – What Are Your Options?

The concept of a Home Based Business has been around since the dawn of time and they are now more popular than ever before.This is mainly because of:
1. people want more control over their income
2. the possibility of lower overheads/business costs
3. freedom of choice with regard to lifestyle.
There are many different types of Home Based Business and we will discuss a few of them here.When you’re operating a Home Based Business you’re basically going to do one of two things: sell a product or sell a service (if you’re smart you will combine both into one business!)Sell a Product
Product – your choices are to make/source your own or sell someone else’s product. This could be anything from food, clothing, flowers, gifts, games, toys, art, plants, or craft, to name just a few.You could make your own products – many successful businesses started out as a simple cottage industry at home. Visit local markets, search online, read local newspapers and/or industry magazines for ideas.Or you can source the products either locally or from overseas. Attend a trade show for your industry, read industry magazines. It is probably easier to become a distributor than to import a product yourself, but again it depends on your experience in the field.Sell a Service
Service – use an existing skill you have, or learn something new. Think carefully if you enjoy this activity, is your skill level sufficient, can you expand your knowledge or skill level. Is there another skill you can add that will make you more valuable to your customers?Service can include anything you can do for someone else and is only limited by your imagination. Some examples are, gardening, accounting, consulting in many different areas, business coach, personal training, house cleaning, computer technician, interior decorator, architect, pet minding/walking – the list is endless and don’t be put off by the fact that someone else may already be doing it – you could do it better or simply be better at finding customers or provide superior customer service. So, where could this all go wrong?Now, the Hard Part
One of the biggest problems with starting your own product or service home based business from scratch is that you also need to be good at all the other aspects of the business – you are effectively a “one man band” (of course you can outsource – but this can be expensive for a fledgling business). The main thing you need to be able to do is MARKET your business – you could be the world’s best accountant but if no-one knows you exist it will do you no good at all! So marketing, sales, administration, bookkeeping are just some of the skills you will need.So, consider this when looking at starting this type of business as you can have the perfect business up and running and find yourself with no customers. This is where many small businesses fail. Now, you may also be good at these tasks or have the money to outsource – just make sure you include it in your Business Plan and Budget.So, What’s An Easier Option For A “One Man Band” Business?There are many other business models that you can consider that will offer much more support to you.Franchising – this is a good way to buy a ready made business that comes complete with instructions! You will usually have great support from the franchisor in regards to setup, advertising and management. The downside is that Franchises are usually VERY expensive to invest in – a McDonalds license for example will set you back over a million dollars! Yes, there are cheaper franchises around, but really anything less than $100,000 is probably not going to generate a huge income.Direct Selling Organisations
Direct Selling is a method where products are sold outside of a traditional retail setting. The three main types of Direct Selling are Party Plan, Network Marketing and Door-to-Door Sales.Most Direct Selling Organisations have one thing in common – they are Multi-Level-Marketing (MLM) businesses. They will have different compensation and marketing plans, different reward structures and methods of operation, each will have one main focus, but they will all have common aspects of their business models.DSO’s will all generally require you to “join” the company, some will have a minimum amount of product you need to purchase over a period of time, most will require you to recruit or sponsor people into your business, for some this will even be a minimum requirement, and for some there will be an ongoing membership fee.They all differ in the way their compensation plan works and you need to study this carefully. There will be things such as, product commissions on products you sell and also sales from your team, bonuses for achieving certain sales or recruiting targets, incentives which may include national or international sales conferences (either paid or not). Beware of what you are paying for, firstly in joining fees, product purchases (initial and ongoing) and other equipment needed to run the business plus rewards for your team and/or customers that may come out of your pocket!It can be very hard to make money in a traditional MLM company: many people drop out without having made any money or even having lost money (or end up with a whole lot of the company’s product)!(You will find a more detailed breakdown of Direct Selling Organisations in the next section of this series.)So, do your research, look closely at different types of business. Think about your skills and maybe more importantly, what you enjoy doing. Write a list of businesses that you think may interest you, then write a list of pro’s and con’s for each type and see what you come up with. You make just find the beginnings of your success right there on that page!

How to Choose the Right Home Based Business Idea For You – 8 Tips

The number of options available for a home based business idea can be overwhelming. Many established true home business models have potential for success.The most appropriate business model depends on the essential skill sets and resourcefulness of an individual. Passion and desire for the same can generate regular income and thereby improving the lifestyle. Initial ventures can be carried out without the risks or heavy investments. Home based business models require concentrated efforts and hard work to generate profits.Financial necessities and investment requirements must be adequate enough to establish the desired business model. Networking skills and ability to learn from the leaders in the same business will prove fruitful for long term growth.The following pointers can serve as a guide to choose the right opportunity:
A special talent for a certain activity which provides personal joy and fulfillment can be pursued as a home based business. Example: A passion for words can propel a work from home career as a freelance writer.
A business plan must be decided with the criterion of time. Certain ventures require commitments and regular deadlines to act upon. Success and business profits are proportional to the extent of dedicated efforts.
Individual ability like selling skills and networking potential has to be acknowledged. Product and service based business models require extensive marketing and communication work. The ability to connect to people can never be ignored.
Personality characteristics like temperament and educational training can provide cues to choose business models from a known area of expertise. Previous experience in the same functional area can be an added advantage.
Areas of interest and leisure activities can indicate professional strength and weakness of an individual. Marketable activities that can work as a business model can be pursued. Example: Craft work associated with high creativity can involve pottery and ceramic products.
Professional qualification and expert knowledge can enable an individual to provide home based consulting services. This should be accentuated by high demand for the service or product like in every business model.
A home based business idea must work to provide for an existing market demand and must have sustained long term viability.
Lifestyle factors like ability to travel, financial resources and market conditions have to be considered as primary determinants.
A complete business plan must be prepared which is inclusive of all factors and growth determinants. The financial resources earmarked for the venture must work and provide for the business until there is generation of profits.Opportunities for growth, risks and difficulties must be tabulated and studied in depth with the research material. Acknowledgement and assessment of competitors can take away fear of uncertainty associated with home based business ideas.Darrell Lischka

YouTube Marketing Strategy: The Breakthrough in Your Network Marketing

YouTube Marketing has become an essential part of any successful network or online marketing strategy. YouTube, according to Alexa analytics data is the number three most visited website in the world, ranking after Facebook and Google.

We all know that YouTube is also owned by Google, the most important search engine in the world.

Alexa reports that each visitor spends an average of 24.02 minutes per day searching or just browsing YouTube. Many network marketers have experienced significant breakthrough in their business using video marketing on YouTube or on any other video sharing site.

Why YouTube?

Videos ranks higher on Google search than even the most SEO optimized and back-linked blog post or article. Even the SEO guru himself – Rob Fore and many of the industry’s top leaders use videos on YouTube to communicate with their lists and subscribers.

Network Marketing success depends largely on building relationships, when potential prospects see your face and hear you on a YouTube video, that builds instant rapport and a bond with your audience. They feel they know you and it takes your believable factor to a whole new level, higher than just words on a blog or post. People need to see and relate to a real person.

Any lead found via YouTube marketing is also a more superior and qualified lead, and automated rapport builds with daily visitors to your channel which can actually happen on auto-pilot for years, after posting the video.

On this powerful and under-utilized channel of YouTube video marketing, a video post takes less time to actually produce or create than an article. An average well crafted article or post, takes about two hours or more, while high-ranking videos takes an average of three to five minutes, especially if it’s for generating leads or traffic to another portal like your blog or other websites.

A Mindset Shift is Needed to Breakthrough in YouTube Marketing.

Mark Harbert and the Bluesman’s “Traffic Mojo series” on MLSP is a great resource. These masters of YouTube and Video marketing revealed that their breakthrough in MLM and network marketing came from adding a targeted and consistent YouTube marketing strategy to their blogging platform.

We need to break free from the barriers and fear of video marketing. That fear of criticism, ridicule and mean comments, our physical appearances, lack of confidence and the thinking that our videos have to be perfectly scripted and well produced. Be genuine, real and relatable. People distrust guru-like personalities. Be yourself and do it afraid.

Keys to Success in Implementing a YouTube Video Marketing Strategy:

Use Keyword Research to find what people are looking for and to optimize your video in the title, description,script, and actual video title for the chosen keyword.
Always direct your prospects to your capture page and put the link in the first part of the description.
Use Social back-linking like TribePro to increase back-links to your video URL and increase ranking on both YouTube and Google.
Time stamp your video with your keyword in the description and YouTube actually adds extra back-links. (More details in Traffic Mojo Series in MLSP)
In creating the video, be yourself, be excited, speak with confidence and do it afraid, till you get comfortable!
Build commonality, mention your location, smile and greet your audience.
Your video must have a purpose, so introduce it, provide content and give the call to action. You have to direct them to the purpose of your YouTube marketing video.
The Best Kinds of YouTube Marketing Videos:

Sometimes we get stuck thinking, “what should I make a video on?” You can make a video on anything, but for business purposes, some great topics are:

Marketing Strategies, Marketing Mind-sets and Aha Moments
Company, Books, Product and Leader reviews
Value-based training or Personal developments videos.
Trainings or webinars provide hot, fresh and relevant content or ideas.
If you are new to this, keep it simple – listen to a webinar or wake-up call and make a one minute video about what you learnt on that call or training, upload it, post it to your Facebook wall, ask a couple to marketer friends to check out. Do this three to five times in a row to breakthrough and become comfortable on video.

The YouTube marketing training I got has made me bold. I was hesitant because of my accent, but I decided to ignore that nay-sayer in my head and I uploaded and posted my first YouTube marketing video.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.